The concept of Fair Trade Tourism aims to provide wide-ranging benefits to the local people and to avoide and minimise any damage to the environment. Due to the Lifestyle of Health and Sustainability tourism could act as an important spokesman for a severely threatened natural heritage. Even back then, John Muir, important leading figure of the National Park movement in America at the end of the 19th century, was fully aware of the importance of tourism for the protection of nature. The age of globalization enables the traveller, the most powerful player in the game, to make a difference. Forward-looking concepts as WWF´s species-people approach or the Peace Parks in regions of former conflict solely will succeed thanks to the traveller.
